In an act of shear Hollywood hutzpah, Denise Richards hosted a red-carpet charity event to launch Signorelli’s Love collection, which benefits Susan G. Komen for the Cure, at the Planet Blue boutique in Beverly Hills opposite a much anticipated runway from Christian Audigier at Smashbox. Style speculators and LA fashionistas were pleased to find that there was no shortage of support for this event even though many outlets were still at Smashbox snapping away. Fabulous platters of sushi, red & white wine and scrumptious chocolate truffles were devoured by a crowd that had been considerably underfed and overworked earlier in the week at Smashbox where… gasp… Mercedes Benz and American Express members were allowed to purchase tickets to the shows. One editor was shocked to find that she was seated in the second row of an important show sandwiched in between two women who knew NOTHING about fashion. Sadly enough, there were too many touristas at the tents to count. And the real fashion crowd were often blinded by the flashes of tiny tourista “point-and-shoots.” So, this delightful pause at Planet Blue in Beverly Hills was like an oasis in the desert. Read more

Kevan Hall - Mercedes Benz Los Angeles Fashion Week Spring 2009

(LOS ANGELES) BeSeenInHollywood reporting from the famed Smashbox Studios MBLAFW opened with the glamorous and charismatic designer Kevan Hall.  Kevan whimsically titled his collection “Stage Door” took inspiration from MGM designer Adrian Gilbert by giving us fifty four different rendition of the 1940’s designer Adrian.  Kevan’s collection showed various colors with feminine fabrics that celebrity on-hand like Dana Delany of Desperate Housewives heard saying she would be wearing Kevan’s during the Awards Ceremony.

Sun. Oct. 12, 4 PM, Main Tent