Downtown Los Angeles Fashion week: Oct. 12-17, 2009.
Fashion week is back in Downtown Los Angeles. From Oct. 12 to 17, well known and chosen emerging designers will showcase their Spring 2010 Collection. Among them are Louis Verdad, Jerrel Scott, Oliver Tolentino, Elizabeth Mason to name a few. Events to meet and greet the designers are also scheduled. This much anticipated event will certainly draw out the crowd and at the same time discover and promote the fashion industry in Los Angeles. For more inquiries, you can visit www.downtownlafashionweek.com
Maria Bello to Receive ‘The Los Angeles Spirit Award For Style And Substance’
September 29, 2009
M: 805-630-0585
Los Angeles, CA - Actress Maria Bello will receive The Los Angeles Spirit Award For Style and Substance at ‘Elizabeth Mason, The Paper Bag Princess Vintage Couture Celebrates Valentino, The Last Emperor‘, for the closing night gala runway show for Downtown LA Fashion Week, taking place at The Geffen Contemporary at MOCA on Thursday, October 15.
Bello, who is currently in production on the Adam Sandler comedy “Lake House” opposite Kevin James and co-starring Chris Rock and Salma Hayak and the John Wells drama “The Company Men” co-starring Ben Affleck, Kevin Costner and Tommy Lee Jones, will receive the prestigious award for her philanthropic work as well as her support of Los Angeles based fashion designers.
Founded by Elizabeth Mason and underwritten by 1stdibs.com, a website offering all things beautiful from vintage couture fashion to the world’s most sought after fine antique and modern furnishings,the$2,500 scholarship will be given to a second year fashion student in Maria’s honor. “1stdibs.com strongly believes in formal education for the study and practice of design. We are thrilled to be involved from the beginning in supporting and sponsoring The Spirit Award for Style and Substance annual scholarship for design students.” states Michael Bruno, founder and president of 1stdibs.com
The runway show produced by Elizabeth Mason, author, collector and connoisseur of exceptional vintage fashion, celebrates the early work of Valentino and is inspired by the documentary Valentino, the Last Emperor. The visually spectacular show will be accented with ‘Valentino Red’ accoutrements from Mason’s own contemporary couture design collection, a selection of which will also be on display prior to the show during a meet and greet with the designer.
A portion of the proceeds benefits The Museum of Contemporary Art.
xxx
The Paper Bag Princess, Vintage Couture, Beverly Hills
8818 West Olympic Blvd. at Robertson Beverly Hills, 90211
310.385.9036 email: info@thepaperbagprincess.com
Toronto Boutique
287 Davenport Road, at Bedford
Toronto, Ontario
310.925.2603
Maggie Barry Rock Siren Fall 2009 Collection
April 9, 2009 by admin
Filed under Entertainment, Fashion
With rock n’ roll royalty including Perry Farrell and Terri Nunn in attendance, Los Angeles designer, Maggie Barry, debuted her Fall 09 “Rock Siren” collection at the IVAR on March 31, 2009. The collection was worn by models with attitude and a live band actually performed the runway music. New to the scene entertainer, ALEXANDRA, opened the show with WAY TOO MANY songs and childish dance moves, but all was forgiven once it started. “This collection personifies the “Rock Child” within all of us,” Maggie Barry said. Rock n’ roll is right! Skin tight leather corset-style tops detailed with chiffon were matched with sky-high heels. Sequined baby doll dresses reigned supreme dotted with silver studs. Bowie-esque mod space suits took the audience into the disco era while tripping the light fantastic. To see the collection go to www.maggiebarry.com.



































Gen Art and Boxeight kick off LA Fall fashion week 2009!!
Los Angeles, CA- Amidst all the issues and controversies regarding the state of fashion week here in Los Angeles ( this is the first time that IMG will not be handling the show), GenArt, in partnership with Boxeight, successfully kicked off and brought back the Fashion week here in LA LA land last Friday, March 13. Held at the historic Los Angeles Theatre, the downtown traffic did not stop the people from attending this much awaited event. Guests from the media, press, celebrities and fashion industry all rushed to get a glimpse of the fall preview collection. The show highlighted the works of these three LA leading designers: GRAI, RAQUEL ALLEGRA AND SOCIETY FOR RATIONAL DRESS. After the show, people stayed for the after party with DJ Jasepi spinning the turntable. Here are the images from the event, (taken by AC and Ping, both of Beseeninhollywood.com).
Beseeninhollywood would like to thank Diana, and the rest of the staff of Dimoda Public Relations for a great event, Boxeight and the rest of the sponsors
Acura, Boxeight, Citi, MAC, Unite Eurotherapy, Di Moda PR, W Los Angeles- Westwood, Los Angeles Time Media Group and 944 Magazine. See you next season!!
(all images are properties of Beseeninhollywood.com)
Video Interview with top runway instructor Michael Maddox and Models
How many times have we seen magazines or websites feature models and designers in their articles?
Every week you will find images taken on the runway or picture of the latest ad showcasing the hippest trend in clothes and fashion. But have we ever thought of the person behind these top notch models? One thing is for sure, their acquired talents and skills are NOT available at the nearest shopping mall.
This is one of the reason why we decided to come up with this article. We want to introduce you to one of the top runway instructor in the country today and hopefully, this will give you a glimpse behind the scene of the models/runway industry.
One big happy family, this is what you get when you put fashion and commercial models like Marcus hill, Cherif Ndiaye, Chris Gonzalez, Mahdi, Jamal Myers, Marlon Yates, Bo Williams, Maurice Townselle, Style, Cleavon, Vince Allen, Philip, Brandon, Marcus Wade in a room with the number one runway instructor in the country, Mr Michael Maddox . Family, has been uttered several times in describing how Michael Maddox treats these young men. Words such as loyalty, gratitude, respect, trust, wisdom echoes within the four walls of the room in the heart of Playa Vista, California.
Please be patient while video loads …
Michael Maddox and Friends/Models
Listening to the accounts of these models in meeting Michael Maddox for the first time and having their world go 180 degrees is awe inspiring. Stories of rejection and denial usually are not associated or talked about in the modeling world. We only see the glitz and glamour of the fashion industry but Michael Maddox has seen it all. He is a very good judge of character and he is very talented in seeing the good in people and bringing out the greatness in them.
These young men didn’t start off blazing away with their career but was discovered by Michael and was slowly transformed in who they are now as a person and as models. Cleavon spoke about Michael as his father figure. That is how Michael is, he instills the tough love a parent gives. Michael sees in every one of these young men his own son Brandon Rice who plays football at UC Davis. He wants them to succeed, he develops that tight bond, he passes on his wisdom, and he maintains that positive role model.
Michael Maddox is a genuine person. He cultivates his relationship with trust, love, and wisdom. Michael’s humilty blanketed the room when he said that it was an honor for him that the men in the room made an effort to find time from their busy schedule to be there. He admires that they didnt forget where they came from. And to quote Michael: “Fighting for mankind means a lot to me cause I never know what position I’ll be in tomorrow.” only shows his sincerity.
Michael Maddox says “It is nice to be important but it is just important to be nice”.
by Raphael Maglonzo
*** Beseeninhollywood would like to thank Mr. Michael Maddox and his group of models for this oppurtunity. You can visit his site at http://www.michaelmaddoxrunway.com/
About Michael Maddox
Some of Michael Maddox clients include: L.A. Models, IMG N.Y., Wilhelmina, Elite, Vision L.A., Ford Models, New York Models, Photogentics, and Jetset. He has also worked with some of Hollywood and fashions biggest names: Riley Keough (Lisa Marie Presley’s daughter), Eva Pigford from America’s Next Top Model, Julia Beynon from “Project Runway,” Texas Battle from the hit movies “Coach Carter and Final Destination 3,” Amy Ferguson, and movie star Derek Luke. Michael Maddox also trained Olympic gold-medal champion figure skater Tara Lipinski for Mercedes Benz Fashion Week in LA. Other models trained by Michael Maddox are supermodels Omayrah, Anthony Gallo, Tyson Beckford, Chad Michael Murray (One Tree Hill), Tom Welling (Smallville), Mehcad Brooks (Desperate Housewives) and Michelle Ferrari (Gucci).
International Modeling and Talent Association Convention 2009 - IMTA
The week-long International Modeling and Talent Associationʼs Convention in Los Angeles, California, at the Westin Bonaventure Hotel concluded as another success in the 22 years of leading the way in finding fresh faces and talents. Famously known as simply IMTA, it maintains the reputation of finding and molding the next superstar and/or supermodel. We are pretty sure that most people in this industry will agree with us when we say that “IMTA is the real America’s next top model”. With its invitation only membership status, the convention has continued to attract the creme de la creme of the industry.

Kelly Nishimoto Launch Party with a live performance by MEIKO
December 11, 2008 by admin
Filed under Fashion, Models/Talents
What can we say? We just do it big here in BeSeenInHollywood. For our first featured artist, we are not just presenting one artist but two successful artists. The surprise doesn’t end there. The artists are sisters with their own claim to fame. Kelly Nishimoto is a fashion designer with an A list follower and MEIKO is an L.A. based American indie singer/songwriter with hits such as “Boys With Girlfriends”, and “Reasons to Love You”. Visit Kelly Nishimoto’s website at http://www.mycutebooty.com/

BeSeenInHollywood would like to thank Elivna Beck of mylocationscouts.com for letting us use the video below.
NYX Cosmetics gifted Kelly and Meiko gift baskets filled with gorgeous makeup. Check out their website at www.nyxcosmetics.com

BeSeenInHollywood was invited by aLine Media’s Heather Witbeck to attend the launch party of the Lounge Collection by Kelly Nishimoto. MEIKO being the nice sister was on hand to serenade us with holiday songs while Kelly’s models walked, danced and mingled with the guests. Afterwards, Kelly had to attend to her guests while they pick and choose and buy her new loungewear collection Cute Booty.

Holiday Jazz and house grooves was provided by DJ Rafael De La Cruz with a complimentary bar hosted by Asahi beer, MONSTER energy, Hansen’s Natural Beverages, Flawless Vodka, Nuvo and HINT water. Other sponsors include NYX make-up and Crispycat


Other celebrities who attended the event were Lauren Mayhew, Adrienne Janic, Andrew Roach, Holly Palmer, Julia Kurbatova, Laura Nativo – Preston the Dog, Lorielle New, Katie Gill
Fashion Recap at the 2008 American Music Awards Red Carpet
It was a huge red carpet extravaganza at the Nokia Theatre and BeSeenInHollywood is here to give you a fashion recap.

American fashion designer and the winner of the fourth season Project Runway Christian Siriano poses for BeSeenInHollywood.

Teen actress Shailene Woodley in Christian Siriano Spring 2009. Shailene is known for her role in the series The Secret Life of the American Teenager.

The Pussycat Dolls chose Project Runway designer Christian Serriano to do their coordinating AMA costumes and he did a great job, above expectations.

Rihanna in Zac Posen Spring 2009, although some hate her choice but we like it, she made this look her own signature Rihanna.

Singer Pink in modified Vivienne Westwood Fall 2007.

Starlet Miley Cyrus in Marchesa Spring 2009 with Giuseppe Zanotti heels.

Actress/Singer Demi Lovato in Gustavo Cadile Spring 2008

Singer Taylor Swift arrives in Collette Dinnigan Spring 2009

Jordin Sparks in Dolce & Gabbana Pre-Fall 2008

Christina Aguilera in Elie Saab Fall 2007 Couture

Ashley Tisdale in Philosophy Fall 2008

Alicia Keys in royal blue Armani Prive dress is a big winner, she looked amazing.
All Images property of BeSeenInHollywood.com
Ishop Fem Shopping Event: A success!!
Fashionistas, shoppers, mothers and daughters came full force to attend the newest shopping experience to hit the West Coast. With open bar serving Flawless Vodka, Hansen to Hint bottled water…it was an afternoon of great fun, clothes and discounts!! Here are the highlights: (ishopfem!!!)






BeSeenInHollywood.com would like to thank Heather Witbeck of AlineMedia Productions, Smashbox Studios and all the sponsors and designers who made this event possible.
Designers:
Alchimie Collection, Beau Bois, Detroit Sprinklers, Henry D. Jewelers, Lauren Rose, Solas, Apsara, Boutique Lotus, Elisa Gonsalves, Institute liberal, Luxe Boutique, Stilleto, Arena Copenhagen, Chillers Clothing, Contraband, Eva Franco, Jae Basilio, Max Musina, Teri Copley, Angelo Shoes, Flexi 8, Jour Et Nuit, Velvet Maven, B. Boheme, Designateria, Guru, Label King, Shoprobertson.com
BETTY is not UGLY anymore……
There is a new BETTY in town!!
We are talking about this new Betty beauty hair product….and it is not for your head:)

As seen on Vogue, Vanity Fair, People and The Oprah Magazine, Betty Beauty products are specially formulated color dyes for the hair down there. In the words of its CEO, Nancy Jarecki,
“Obviously, all blondes in the world want to be true blondes. Redheads and dark-haired women, their natural true color, too….Sophisticated women, who spent time and lots of money getting their hair color just right, had no solution for coloring the hair down there. They were totally overlooking this crucial beauty area. We even found blondes who had tried to do it themselves using off-the-shelf products with terrible results. It was clear women (and even some men!) were desperate for a product like this”.
They come in auburn, black, blonde, brown, fun, malibu, charmocils and they even have the “holiday” edition!! Hurry, they are a perfect stocking stuffer!! For more info, visit their site at BettyBeauty.com.





























